The way we talk about things can limit how we think. We will design better if we talk about what people use our designs for, rather than the device they use them on.
These days, in an age of 20-something billionaires and an app for everything, we are more feverish for the “next big thing” than ever. In all circles of business from the creative end to the analytical end, everyone talks about ideas like they are mythical creatures that appear to those who hope for them the most.
