We have come to the end of the week, but before we finish, we have one more measurement to look at. The characteristics of a virus mean that we need to consider time and population when we define a “user”.
When we compare digital viruses to actual viruses in nature, it may seem weird to discuss the feelings our “virus” gives people. Viruses don’t have emotions! No, but they do hijack the natural behaviour of the organisms they infect. So today we learn about:
Viral Emotions
In real life, like in nature, if your virus can’t adapt to its environment it will not survive as long. You can design that characteristic into your creations so it will change as it spreads. So today we will learn about:
Designing Adaptability
One part of virality that I rarely see anyone discussing is how the format of the viral thing, and how that changes the way it spreads. The way something spreads also effects the number of people it can reach, so today we will learn about:
Transmission & K-Factor
Every day this week we are going to learn something about the ingredients that make one design more viral than another. But what do we mean by “viral”? Well, that’s actually the first lesson:
The Difference Between Virality and Popularity
There is ongoing discussion in the design industry about what, exactly, is the difference between “UX” and “Interaction design” and all the other related sub-disciplines.
