As UX Designers, we should always have goals in mind. Our own and the user’s. Unlike UI design, your UX skills (or lack thereof) are measured by how well you achieve those goals. So today we will introduce the idea of:
Designing with Intention
The last motivation we will look at individually is the one behind teaser trailers for new movies and your anger when Facebook suddenly changes their features without warning. Today, we will learn about:
Motivation 3: Understanding (Curiosity)
Social networks and games have become a huge part of the internet, and the main motivations behind all of them are the same. So in today’s lesson we will learn about:
Motivations 2: Affiliation, Status & Justice
Ooooh baby. Turn the lights down low. Light some candles and bring out those chocolate-covered strawberries, because it’s time for a deeper look at two motivations that bring people closer together, online and offline.
Motivations 1: Sex & Love
This lesson is about the most overlooked and the most powerful psychological element in UX. It’s nice to what users are already looking for, but even better to know what they will always want. Today we learn:
What Are Motivations?
We have arrived at one of the core parts of psychology. The part that makes your pupils big or small, tears flow down your face, your cheeks turn red, and more. Today, we learn about:
Emotions.
In real life, your mind only puts attention on a small part of the world around you. Otherwise you would be overwhelmed. This lesson is about a basic idea with huge consequences:
Conscious vs. Subconscious Experience
When we’re working with people’s minds, it is easy to get lost in deep philosophical questions. I usually avoid that type of teaching, but there is one of those questions that is helpful for understanding your goals:
What is an Experience?
Some parts of human behaviour are predictable. Some aren’t. In this lesson, I want to introduce a model that will help you know what you can control and what you can’t. The two big parts of that model are:
Psychology vs. Culture
Ah, finally! It’s time to discuss the mind of the user. It’s always good to start with the basics and build from there, so today we will learn about:
The 3 Whats of User Perspective
