The answer to this one is probably going to be exactly the opposite of what you expect. So let’s get into it:
“Does gamification always work?”
Design skills may be the nuts & bolts of UX, but you need to understand how people think to do UX well. So far we have focused on design, so today we will learn the first of three lessons about user psychology:
Conditioning
It is possible to make exactly the same idea engaging or boring just by the way you present it. More importantly, you can motivate people to contribute, comment, and share by making their contribution a source of pride.
