Continuing with the psychological aspects of UX, we’re going to get into the area of UX where I have done the majority of my research:
Persuasion
This week’s ProTip is a subtle-yet-effective tip for making your copywriting more persuasive. It is also a way to make negative things feel lighter and keep the reader reading or the listening listening. It is the subtle art of “and” vs. “but”.
It is possible to make exactly the same idea engaging or boring just by the way you present it. More importantly, you can motivate people to contribute, comment, and share by making their contribution a source of pride.
When it comes to persuasion, email is tricky. I recently stumbled across a blog post by David G. Cohen, a start-up investor, in which he describes the experience of getting a particularly persuasive email, among the 500 (!) emails that grace his inbox every day.
