Of all the things I am asked about UX, the one thing that most designers in most companies want to know is:
“How do I convince my boss that UX is important?”
As we get close to the end of the first section of general UX questions, I thought we should look quickly at a question I get surprisingly often:
“How do I explain my UX job to my grandmother?”
Sometimes a question only seems dumb because it is based on a fundamental idea that is incorrect. To illustrate this we will answer the question:
“If my logo makes people happy, is that good UX?”
UX is fairly new in the business world, and since humans try to understand new things in terms of what they already know,
you might get this question:
Is UX just marketing and development working together?
One of the most common discussions in UX is about who should make UX decisions and who should have the responsibility of thinking about the user. So let’s look at two related questions:
Can anybody do UX? Can everybody?
Throughout these lessons, we will cover a lot of questions that you might hear from bosses, clients, and if you’re a beginner, maybe from yourself. But let’s start by handling all the answers we won’t talk about. The first stupid question is:
“What if I don’t know the answer?!”
Did you know that when you do an A/B test there is a point when it becomes “reliable enough”? And did you know that stopping the test before it gets to that point might give you misleading results?
The post before this one was a gallery of Material Design interfaces. It’s useful as inspiration, and a great resource for anyone doing UI design. But I also posted it for another reason that you might not expect.
I see a lot of posts online with headlines like “should designers animate?” or “should designers code?” or “should designers raise cattle?"
So… should you?
I recently had a conversation with a former student about how to measure a real-life website. As we talked I realized that a lot of her difficulties were coming from loosely-defined goals.
