Second last question! Another one about A/B testing, and you might be surprised how much I hear this one in real life.
Today we will answer:
“What if my favorite design doesn’t win the A/B test?”
A/B testing is one of those seemingly simple things that is only simple when you know how it works and what it is good for.
So today we will answer:
“What should I A/B test?”
Did you know that when you do an A/B test there is a point when it becomes “reliable enough”? And did you know that stopping the test before it gets to that point might give you misleading results?
When we design stuff, we always have good intentions. However, users don’t care about your intentions, they only care about the what they care about.
In User experience design (UX) we can test a lot of things: the colour of a button, the impact of our copy, or the effectiveness of a layout, just to name a few.
Or we can launch a site.
