Although counter-intuitive, the best way to understand the strengths of anything is to fight against them. In that spirit, one way you can take a big leap forward in designing better things, is to learn how to design worse things.
It may not be as easy as it sounds.
This week’s ProTip is a subtle-yet-effective tip for making your copywriting more persuasive. It is also a way to make negative things feel lighter and keep the reader reading or the listening listening. It is the subtle art of “and” vs. “but”.
