When it comes to analytics, new designers and people that don’t look at user behavior numbers have no intuition about what is “good” or “bad”. That’s ok, nobody is born with that skill, but how do you know if your conversion rate is “enough”?
As you work through your designs, it is only a matter of time until you have to design a way for users to give you information. So today we will take a whirlwind tour of:
Forms.
There are many common questions about UX design that you will get throughout your career. And some that you should get, even though you won’t. So today we will learn a few things about:
The Fold, Images & Headlines
Although counter-intuitive, the best way to understand the strengths of anything is to fight against them. In that spirit, one way you can take a big leap forward in designing better things, is to learn how to design worse things.
It may not be as easy as it sounds.
When designing registration forms or checkout flows, one thing you will often hear in UX is that you should reduce the number of pages in the flow. This is true. Sort of.
Many websites are made with one flawed assumption: if it’s on the screen, people will click it. That is a very dangerous assumption.
Most of the time, we plan a way for users to use our site or app, and design a way for it to be used like that. However, users often misunderstand or take a different path and to us, it feels like they are making “mistakes”. The best way to eliminate user mistakes, is to design them out of the product in the first place.
A landing page is any page that visitors (aka “traffic”) go to directly. For example, apple.com/trailers is not a home page, but I regularly go there without going through apple.com. I land there. Hence the name, “landing page”. Think of it like a guest entrance to your site.
