Any time somebody starts a sentence with “When the user…” you should say it again in your head, but change it to “If the user…” By assuming that users are going to do what you want, you put yourself in the wrong frame of mind.
Many websites are made with one flawed assumption: if it’s on the screen, people will click it. That is a very dangerous assumption.
This week’s ProTip is brought to you by the letter F! Yay!
There are always 1000 ways we can design a website. One major factor that makes a layout easy to use is how well you use the F-Pattern.