There is a way you can destroy a whole product by trying to do something good. All you have to do is believe that you are a good designer and be data-driven in your work. Wait, what?!
Any time somebody starts a sentence with “When the user…” you should say it again in your head, but change it to “If the user…” By assuming that users are going to do what you want, you put yourself in the wrong frame of mind.
Just like marketers have a target audience, UX Designers have user personas/profiles: descriptions of users, based on research. But ours are a lot different.
So today we will learn a little about:
Creating User Profiles
When you start a new UX project — before you design anything — you need to understand your goals. Two of them, to be specific. Everything you make is based on these two goals and nothing is more important to your success as a UX designer:
User goals and business goals.
