This is it: the final question. And it’s a doozy. With all the talk of A/B tests in the UX community, it’s funny that you never hear about their more sophisticated cousin very often. So today we answer:
“What the hell is a multivariate test?”
When you start a new UX project — before you design anything — you need to understand your goals. Two of them, to be specific. Everything you make is based on these two goals and nothing is more important to your success as a UX designer:
User goals and business goals.
My mission this month is to get more designers (or aspiring designers) started in User Experience design. The best place to start any education is at the beginning:
What is UX?
There are a lot of “UX Patterns” floating around; some are good, some are just common. But I think it is more valuable to learn the “sub patterns” that seem universal through all apps, sites, and products.
“Create, Edit, Delete” is one of those.
Learn it once, use it forever.
A button seems like such a simple, common thing, and yet when they are being created we suddenly forget everything we know about clicking buttons, and presume that our users are the most curious people ever to exist.
They’re not.
