This is it: the final question. And it’s a doozy. With all the talk of A/B tests in the UX community, it’s funny that you never hear about their more sophisticated cousin very often. So today we answer:
“What the hell is a multivariate test?”
Second last question! Another one about A/B testing, and you might be surprised how much I hear this one in real life.
Today we will answer:
“What if my favorite design doesn’t win the A/B test?”
In User experience design (UX) we can test a lot of things: the colour of a button, the impact of our copy, or the effectiveness of a layout, just to name a few.
Or we can launch a site.
