This is it: the final question. And it’s a doozy. With all the talk of A/B tests in the UX community, it’s funny that you never hear about their more sophisticated cousin very often. So today we answer:
“What the hell is a multivariate test?”
In the business world — which is where UX lives, mostly — everything has a cost. UX is no different. So when you start telling your clients or bosses that they should do A/B testing, they might ask:
“How much does an A/B test cost?”
A/B testing is one of those seemingly simple things that is only simple when you know how it works and what it is good for.
So today we will answer:
“What should I A/B test?”
Ahhhh… the end of the Crash Course. Really it’s the beginning, because if you have followed all 30 lessons so far, you have a lot of new tools to use. But before you get started with professional UX, we need to learn one more thing, so you know what is actually “better”:
Designing with Data: A/B Tests
Just like marketers have a target audience, UX Designers have user personas/profiles: descriptions of users, based on research. But ours are a lot different.
So today we will learn a little about:
Creating User Profiles
Regardless of your methods, you need to validate your design decisions somehow. The problem is that many people think research and validation are the same thing.
