One of the things I hear really often is something like “feature X doesn’t work, we tried it.” If you built an idea and it didn’t work, there is a good chance the problem isn’t the idea.
In the business world — which is where UX lives, mostly — everything has a cost. UX is no different. So when you start telling your clients or bosses that they should do A/B testing, they might ask:
“How much does an A/B test cost?”
A/B testing is one of those seemingly simple things that is only simple when you know how it works and what it is good for.
So today we will answer:
“What should I A/B test?”
There are almost always 10 different ways to create a certain behaviour. That means everything your users do could be caused by something other than what you intuitively think.
In User experience design (UX) we can test a lot of things: the colour of a button, the impact of our copy, or the effectiveness of a layout, just to name a few.
Or we can launch a site.
