A/B testing is one of those seemingly simple things that is only simple when you know how it works and what it is good for.
So today we will answer:
“What should I A/B test?”
The idea of designing with data can seem like an oxymoron. Design is creative. Data isn’t. Right? No! In UX you need to collect data so you can watch trends and behaviour. Which brings us to today’s question:
“We just got analytics. What do I measure?”
My New Year’s Resolution for 2014 was to get more people started in User Experience (UX) Design. I posted one lesson every day in January, and hundreds of thousands of people came to learn! Below you will find links to all 31 daily lessons.
If you’re planning to analyze websites, it’s only a matter of time before you’re thrown into Google Analytics and asked to look at the health of your site. UX designers do this differently than marketers, so today we will learn about the basics:
Designing with Data — Summary Statistics
Now that you have learned to research users, set goals, plan information architecture, direct the users’ attention, make good wireframes, and understand the mind of a user, it’s time to launch! And launching means we have something to measure, so we need to know:
What is Data?
Ah, users. The sun in the UX solar system and the thorn in our sides. One of the Sacred Laws of UX is “never blame the user” even though — let’s be honest — sometimes it is really fucking tempting. However, if you feel that way, it is because you don’t understand your users, so today we will learn:
What is User Research?
