If you’re planning to analyze websites, it’s only a matter of time before you’re thrown into Google Analytics and asked to look at the health of your site. UX designers do this differently than marketers, so today we will learn about the basics:
Designing with Data — Summary Statistics
Now that you have learned to research users, set goals, plan information architecture, direct the users’ attention, make good wireframes, and understand the mind of a user, it’s time to launch! And launching means we have something to measure, so we need to know:
What is Data?
If you are a digital professional of any kind, it is only a matter of time before you’re in a meeting and somebody says, “Our goal in this project is to increase [any statistic] by 25%.” When that happens, stop everything and start talking about a new goal.
