The idea of designing with data can seem like an oxymoron. Design is creative. Data isn’t. Right? No! In UX you need to collect data so you can watch trends and behaviour. Which brings us to today’s question:
“We just got analytics. What do I measure?”
My New Year’s Resolution for 2014 was to get more people started in User Experience (UX) Design. I posted one lesson every day in January, and hundreds of thousands of people came to learn! Below you will find links to all 31 daily lessons.
Ahhhh… the end of the Crash Course. Really it’s the beginning, because if you have followed all 30 lessons so far, you have a lot of new tools to use. But before you get started with professional UX, we need to learn one more thing, so you know what is actually “better”:
Designing with Data: A/B Tests
You don’t need a deep knowledge of statistics to see interesting things in a graph. Human behaviour makes some predictable shapes! So today we will learn about:
Designing with Data: Graph Shapes
If you’re planning to analyze websites, it’s only a matter of time before you’re thrown into Google Analytics and asked to look at the health of your site. UX designers do this differently than marketers, so today we will learn about the basics:
Designing with Data — Summary Statistics
Now that you have learned to research users, set goals, plan information architecture, direct the users’ attention, make good wireframes, and understand the mind of a user, it’s time to launch! And launching means we have something to measure, so we need to know:
What is Data?
UX is a process, and these lessons roughly follow that process, but there are 5 things you should always keep in mind, throughout the process:
The 5 Main Ingredients of UX:
Psychology, Usability, Design, Copywriting & Analysis.
