One word you’ll hear often in UX design is: intuitive. You may have a sense of what it means, but if you had to explain it, would you use the word “simple” in your explanation? If so, keep reading.
There are almost always 10 different ways to create a certain behaviour. That means everything your users do could be caused by something other than what you intuitively think.
Now that you have learned to research users, set goals, plan information architecture, direct the users’ attention, make good wireframes, and understand the mind of a user, it’s time to launch! And launching means we have something to measure, so we need to know:
What is Data?
Regardless of your methods, you need to validate your design decisions somehow. The problem is that many people think research and validation are the same thing.
Scientific theories are a matter of constructing models through experimentation, which then predict future experimental results. By this definition, UX is a science, not an art. That’s why good UX people can improve specific details on purpose, and non-UX people are just guessing.
